Hello

El Pasto is a design-led strategy and innovation studio, born from a passion for crafting meaningful experiences. We're designers at heart and artisans in practice, with a deep understanding of strategy and creative direction.

Whether you're an established brand looking to evolve or a startup ready to make your mark, we tailor our services to unlock your full potential. Our practice knows no boundaries—spanning disciplines, industries, and platforms—because we believe in designing the world we want to live in.

We offer a comprehensive suite of services that integrate creativity, strategy, and technology:

Strategic Design Consultancy

Digital Product Design & Development

Brand Evolution

Motion & Interactive Experiences

Full-Spectrum Content Creation

Founded by Laurent, El Pasto collaborates with various professionals as projects require, ensuring a flexible and comprehensive approach to each client's needs.

Testimonials

I had the privilege of working with Laurent on my team at Meta. His passion, his optimism and can do attitude, highly contagious. He never says no to challenges and always emerges at the end with results and gratitude. Throughout his transition from designer to strategist at Meta, he has stepped up to lead important conversations around creativity and innovation with senior leadership. Laurent is also super proactive at identifying and unlocking untapped opportunities leveraging his influence, connections and passion for innovation. Everyone loves working with Laurent and soon, you will too
Jimmy Lee
Head of Global Clients, Creative Shop
I had the privilege of working with Laurent on my team at Meta. His passion, his optimism and can do attitude, highly contagious. He never says no to challenges and always emerges at the end with results and gratitude. Throughout his transition from designer to strategist at Meta, he has stepped up to lead important conversations around creativity and innovation with senior leadership. Laurent is also super proactive at identifying and unlocking untapped opportunities leveraging his influence, connections and passion for innovation. Everyone loves working with Laurent and soon, you will too
Jimmy Lee
Head of Global Clients, Creative Shop
I had the privilege of working with Laurent on my team at Meta. His passion, his optimism and can do attitude, highly contagious. He never says no to challenges and always emerges at the end with results and gratitude. Throughout his transition from designer to strategist at Meta, he has stepped up to lead important conversations around creativity and innovation with senior leadership. Laurent is also super proactive at identifying and unlocking untapped opportunities leveraging his influence, connections and passion for innovation. Everyone loves working with Laurent and soon, you will too
Jimmy Lee
Head of Global Clients, Creative Shop
I had the privilege of working with Laurent on my team at Meta. His passion, his optimism and can do attitude, highly contagious. He never says no to challenges and always emerges at the end with results and gratitude. Throughout his transition from designer to strategist at Meta, he has stepped up to lead important conversations around creativity and innovation with senior leadership. Laurent is also super proactive at identifying and unlocking untapped opportunities leveraging his influence, connections and passion for innovation. Everyone loves working with Laurent and soon, you will too
Jimmy Lee
Head of Global Clients, Creative Shop

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Testimonials

Jimmy Lee