Hello!
El Pasto operates as a nimble creative collective, bringing together specialized talent tailored to each project's unique demands. Founded by Laurent Pastorelli, we collaborate with various professionals as projects require, ensuring a flexible and comprehensive approach while maintaining the personal attention and craft of a boutique studio.
We're explorers in design and technology
At El Pasto, we're driven by curiosity and the pursuit of what's next. We explore new possibilities in creative coding, motion design, AI integration, and brand storytelling to create experiences that resonate. By looking ahead, we deliver solutions that work effectively in the now.
We work across boundaries
There is no typical El Pasto client. We collaborate with global tech companies, local businesses, cultural institutions, startups, and established brands. What unites them is the desire to make a genuine connection with their audience. Our work combines strategic thinking with craft excellence, resulting in meaningful outcomes that stand the test of time.
We believe in community and knowledge sharing
We actively participate in the creative community through workshops, talks, and open dialogue about the evolving landscape of design and technology. This exchange of ideas keeps our approach fresh and forward-thinking.
Our Services
We craft meaningful connections through design and technology. From strategic thinking to tangible outcomes. We're driven by the pursuit of work that resonates, endures, and evolves.
Brand Evolution & Storytelling
Your brand identity should communicate who you are without saying a word. We develop visual and verbal systems that express your core values in ways that are immediately recognizable and emotionally resonant.
Strategic Design & Innovation
How can your brand become an essential part of your audience's world? We define this relationship through strategic thinking that serves as the foundation for everything we create. Our approach combines analytical insight with creative intuition to position your brand for both immediate impact and future growth.
Creative Technology Implementation
Technology should enhance human experiences, not complicate them. We integrate emerging tools and technologies—from creative coding to AI applications—in ways that solve real problems and create new possibilities for your brand to connect with audiences.
Digital Experience Design
In a world where digital touchpoints define most brand interactions, we create experiences that feel intuitive, purposeful, and distinctive. We design and develop digital ecosystems that adapt to user needs while maintaining your brand's unique character across platforms.
Content & Campaign Creation
Ideas need execution that matches their ambition. We produce content and campaigns that bring strategic thinking to life through thoughtful design, motion, and interaction—creating moments that capture attention and inspire action.