Nestle Digidash
Get Active with Augmented Reality
Video production
Strategy
Creative Direction
Problems
The pandemic has led to increased screen time, limited social interaction,
and a sedentary lifestyle, especially among children.
The pandemic has led to increased screen time, limited social interaction,
and a sedentary lifestyle, especially among children.
Challenge
Encourage Filipinos, especially kids, to engage in physical activity, sports, and outdoor play despite the challenges posed by the pandemic and limited access to sports programs.
Encourage Filipinos, especially kids, to engage in physical activity, sports, and outdoor play despite the challenges posed by the pandemic and limited access to sports programs.
Solution
Nestlé MILO launched the "MILO® Active Pilipinas" campaign, which included the MILO Marathon and MILO Sports Clinic, as well as a gamified augmented reality filter called Digi Dash. This filter utilized technology to promote physical activity, social interaction, and community building, allowing users to engage in sports and fitness activities from the comfort of their own homes.
Nestlé MILO launched the "MILO® Active Pilipinas" campaign, which included the MILO Marathon and MILO Sports Clinic, as well as a gamified augmented reality filter called Digi Dash. This filter utilized technology to promote physical activity, social interaction, and community building, allowing users to engage in sports and fitness activities from the comfort of their own homes.
Results
The MILO® Marathon Digi Dash filter successfully promoted a love for sports among children, fostered a sense of community and accountability, and encouraged physical activity among over 500,000 Filipinos, reaching over 40 million people across digital platforms. Its inclusivity and user-friendly interface made it an effective solution to the challenges posed by the pandemic, promoting a healthier society for all.
The MILO® Marathon Digi Dash filter successfully promoted a love for sports among children, fostered a sense of community and accountability, and encouraged physical activity among over 500,000 Filipinos, reaching over 40 million people across digital platforms. Its inclusivity and user-friendly interface made it an effective solution to the challenges posed by the pandemic, promoting a healthier society for all.
Nestle x Ogilvy x Meta