Here for good

Standard Chartered, a global trade and retail bank with a presence in Africa, Asia, and the Middle East, has a long-standing tagline - "Here for good". However, the phrase had yet to be given real substance. Our mission was to create a brand campaign that would breathe life into this promise by challenging the status quo and addressing the issues that need improvement.

The outcome has been remarkable, with a significant increase in brand recognition, new business opportunities, and pride for employee worldwide.