Kia Seltos
Remixing (old) TVC with Culture
Challenge
Kia traditionally spends its entire budget on horizontal long-format TV ads, leaving very little to create quality content specifically designed for Meta's platforms. This approach limits their ability to effectively engage audiences on social media.
Kia traditionally spends its entire budget on horizontal long-format TV ads, leaving very little to create quality content specifically designed for Meta's platforms. This approach limits their ability to effectively engage audiences on social media.
Solution
Through collaboration with creators, we developed three interactive stories that showcase the unique selling proposition (USP) of the Kia Seltos. We repurposed existing TVC assets and enhanced them with the talent and craftsmanship of the creators to create platform-specific content without requiring additional major budget allocations.
Through collaboration with creators, we developed three interactive stories that showcase the unique selling proposition (USP) of the Kia Seltos. We repurposed existing TVC assets and enhanced them with the talent and craftsmanship of the creators to create platform-specific content without requiring additional major budget allocations.
Result
What was initially planned to run only in APAC for two months gained global recognition throughout the year, demonstrating the effectiveness of platform-specific, creator-driven content that makes efficient use of existing assets while still delivering engaging and interactive brand experiences on Meta's platforms.
What was initially planned to run only in APAC for two months gained global recognition throughout the year, demonstrating the effectiveness of platform-specific, creator-driven content that makes efficient use of existing assets while still delivering engaging and interactive brand experiences on Meta's platforms.
White coat x Kia x Meta