Kia Seltos
Remixing TVC assets into interactive stories with the help of creators to embrace Millennial and gen Z culture.
Kia traditionally spends its entire budget on horizontal long-format TV ads, leaving very little to create quality content for Meta's platform. Through collaboration with creators, we have developed three interactive stories that showcase the unique selling proposition (USP) of the Kia Seltos. We have repurposed TVC assets and enhanced them with the talent and craftsmanship of the creators. Initially planned to run in APAC for two months, this work has gained global recognition throughout the year.
White coat x Kia x Meta