kindred collective
Designing with a Human Approach in the Gen AI Era
A Human-Centric Brand for a Digital World
The essence of Kindred Collective is anchored in warmth, generosity, and connection—a design system that reflects the soul of the artist. The branding approach brings back the tactile, the organic, and the human presence in visual storytelling.
Pipo font made by Benoît Bodhuin.
The Fusion of Craft & Technology
Kindred Collective's brand identity is inspired by the craftsmanship of typography artists (Benoît Bodhuin) and the bold, natural shapes found in Henry Matisse's work. We blend modern digital tools with traditional techniques, highlighting the harmony between contemporary modular systems and classic design principles, as well as the balance between artistic expression and automated processes.
Our approach revives the tactile, organic, and human elements in visual storytelling.
Procedural Yet Personal: A Modular Identity
The brand identity is designed to be flexible and adaptable, thanks to the use of procedural tools. This allows for dynamic design elements that are both structured and intuitive.
We use AI as a behind-the-scenes tool to create scripted visual generators, enhancing rather than replacing human creativity. This way, the artist stays at the heart of the process, with AI serving as a helpful assistant rather than the main creator.
