kindred collective
Designing with a Human Approach in the Gen AI Era
A Human-Centric Brand for a Digital World
The essence of Kindred Collective is anchored in warmth, generosity, and connection—a design system that reflects the soul of the artist. The branding approach brings back the tactile, the organic, and the human presence in visual storytelling.
The Fusion of Craft & Technology
Kindred Collective’s brand identity draws inspiration from the handmade artistry of typography artisans and the bold, organic forms of Henry Matisse. It is a fusion of modern digital tools with traditional craftsmanship, celebrating the coexistence of:
Modern modular systems & timeless design principles
Artistic expression & procedural automation
The branding approach brings back the tactile, the organic, and the human presence in visual storytelling.
Procedural Yet Personal: A Modular Identity
Using procedural tools, the brand identity is modular and adaptive, offering dynamic yet intuitively structured design elements.
AI is leveraged as a back-end tool, developing scripted visual generators rather than replacing human creativity.
This approach ensures that the artist remains at the core, using AI as an enabler rather than a creator.
Design for Accessibility & Ease of Use
Breaking away from rigid, monolithic design ecosystems, Kindred Collective is built with interoperability and accessibility in mind:
Canva templates for ease of use and accessibility
Moving away from Adobe’s complex workflows in favor of Figma, Framer, and Canva
kindred collective